Albert Daily is Director, Strategic Solutions & Partnerships at Cella agency.

​​Albert talks in great detail about how important it is to set those expectations up front with potential partners to ensure they are a good fit. There is no need to put pressure on something that might not be a successful partnership so it's important to understand each other’s businesses, goals, and overall mutual fit between your two offerings.

“If it's not a give and take then what is the value in our partnership?”

Sections:

[00:03:03] Intro to Albert / Cella

[00:06:48] Why partner with Stensul

[00:10:23] Enablement assets provided by Stensul

[00:15:05] Co-marketing

[00:18:16] Bringing Cella / Stensul  into deals

[00:20:53] Generating revenue from partner channels

[00:23:53] Their stack

Resources:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.