Creating products that better fit the needs of older people isn’t just a nice thing to do – it’s a tremendous economic opportunity, one that offers wins for businesses and consumers alike. Dr. Joe Coughlin, founder and director of the MIT AgeLab, explains why retirees are “the world’s most misunderstood market.” [Recorded 12/2/21]

(Part 2) Longevity focus: “The world’s most misunderstood market”

Learn how to plan, invest and live smarter with the Raymond James For What It’s Worth podcast. Featuring insights from leading professionals, For What It’s Worth brings you the latest in wealth management, market commentary and engaging research. Hear industry specialists share resourceful insights on economic events, longevity and retirement planning, growing your financial legacy and more in each discussion-based episode hosted by Paige Lenssen, CFA. Whether you already work with a trusted financial advisor or currently manage your own investment plans, For What It’s Worth provides the engaging wealth management information you value as you pursue your most important goals.

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(Part 2) Longevity focus: “The world’s most misunderstood market”

(Part 2) Longevity focus: “The world’s most misunderstood market”