In this second episode of Leading Tourism's Transition, we deep dive on how to ensure we have the right data and content to champion our sustainability efforts. With destinations globally all focused on data, how to we narrow down to make the right choices - from licensing to investing in our own first-party data.

This episode features Arturo Rafael Constantini Torres, Co-Founder of Brain Analytics & Innovation and Birke Valentin, our trusted expert on everything data and sustainability, co-hosting this first series.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/data-driven-destinations-selecting-the-right-data-content