The reason why I had the biggest book launch of my life, was because it was all about The Offer.

The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button.

As legendary Harvard Business School Professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.”

Check out my 8th book at https://DogpooBook.com

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