Ready to wrap up the top trends reshaping the world of marketing and events in 2025?

In part 2 of our series, hosts Alyssa Peltier, Rachel Andrews, and Felicia Asiedu tackle the final four trends. From data privacy innovations in venues to redefining metrics like "Return on Relationships," this episode discusses strategies for creating more impactful, inclusive, and sustainable events.

You’ll learn how accessibility laws reshape event planning, why relationship-building is more critical than ever, and how to turn event content into year-round campaigns. 

In this episode, you’ll learn:

1. How to secure smarter partnerships with venues: Hotels are adopting advanced tools to safeguard attendee data and comply with privacy laws. Learn how to vet vendors and systems prioritizing data protection for your events.
2. How to measure success with 'Return on Relationships': Shift your focus from traditional ROI to ROR by building deeper connections with attendees. Discover strategies to track long-term relationship-building outcomes that go beyond lead generation.
3. How to transform event content into evergreen assets: Stop reinventing the wheel. Plan your events as content launchpads and leverage AI tools to repurpose key moments into campaigns, podcasts, or on-demand resources that resonate all year long.

Things to listen for:

(00:00) Introduction to part 2 of the episode with hosts Alyssa, Rachel, and Felicia

(01:32) Hotels and venues adopting smarter tools for data privacy

(07:34) Return on Relationships as a key metric for 2025

(09:00) Differentiating ROR from ROI and its importance for relationship events

(15:07) Technology supporting accessibility compliance

(16:48) The impact of the European Accessibility Act on planners

(23:58) Event content fueling year-round campaigns

(28:19) Leveraging AI tools for efficient content repurposing

(29:45) Final takeaways on integrating event content into broader marketing goals