Futuro Conference: The future of Commuter Rail from future leaders

Part 3 John Davidson


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Having heard from the Futuro team about a future direction; plus Callum Swanston about ways to understand the wider travel market; I present an introduction to wider consumer trends and the underlying behavioural science. By understanding wider trends and behavioural science, we can avoid being data rich and solution poor.

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Futuro Conference: The future of Commuter Rail from future leadersBy John Davidson