In Part 3 of Niamh's sit-down interview with Noel, Noel talks bout how the fitness industry is failing you and how Noel became the member he used to be.

Some of the topics discussed include:

Why people want to get fit before joining

Reworking ABC to reduce first-step fear

Why the two-week trial replaced the longer commitment

Building trust through time, space, and conversation

Why community starts with feeling seen

Referral, belonging, and recognising yourself in others