Part 4, of our seven-part interview with Bob Regnerus of Feedstories.

Topics covered in this episode

* Who are Feedstories Ideal Clients?* What is a "Big Why" video?* 10,000 dollar an hour work: Outsourcing & Marketing Outreach

https://www.youtube.com/watch?v=IXVe3jkrB2I

Transcription

Intro Brian: Bob Regnerus of Feedstories, part 4.

I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today is part four of our conversation with Bob Regnerus.

If you would like to be on this podcast or if you would like to have me on yours or speak at your event, go to BrianJPombo.com.

And now here's part 4 with Bob Regnerus.

Brian: Who's the ideal person that would benefit the most from Feedstories?

It's a great question.

We like to work with people that have some sort of mission or purpose behind what they do. We think every every business starts with a story.

I think if you don't start with a story, or you don't start with a reason why, it's not really interesting to us, and probably you're not going to have lasting value. We love pulling the backstory out of somebody it really gets to the heart of why they do what they do.

We do these videos called Big Why videos, it's really amazing to kind of just hear from people like, why do they do what they do?

We interviewed this guy, he was down in Texas, and he started a whole chain of yoga studios, and he wanted to start this academy for training more yoga teachers.

That's a great business, right? Like you think Yoga is hot, he's in Texas, he's growing fantastic.

Well, in our interview process, and what we got a video was the reason why he started the yoga studios.

Which was his mom had back issues when she was alive and she went in for surgery. And, you know, he was kind of nervous about that ended up that the surgeons kind of botched the surgery, and she lost most of the ability in her legs and she suffered for a number of years.

And he really felt that if yoga was an option for his mom, she went and had the surgery, and she had long quality life.

You could see like the passion and this is all on video.

Now, if you're a yoga teacher, and you see the passion from this yoga owner, and he's like, I want yoga to be an alternative for people to have surgery, freedom from pain and things like that's really powerful.

That's why video is so powerful.

Now, we love working with kind of owner operators, okay. Typically we're working with companies that are like somewhere underneath $10 million.

So from startup to 10 million we have, and we'll work with companies that are bigger.

But when we can get the owner on camera and get his or her story about why they do what they do talk with the clients and the customers of these businesses, that's really an ideal client for us, when there's a substantial story there.

And we can pick up on it in about a 15 minute phone call, then they're really good candidate for us.

They're in a growing stage and they're using paid advertising. They're out there marketing themselves, and they know they need a better story. It's pretty common.

When I talk to somebody, one of the first things they'll tell me is we're not doing a good job telling our story.