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You’re never going to know everything.  Your system is never going to be exactly right, perfect.  So why would you work to know everything and have everything right before you take even the first step. 

It’s natural to want to know as much as you can and have every piece of the puzzle “right” before launching your marketing.  The danger though is that we delay actually getting started for fear of not having everything in line. 

The important thing is GET STARTED.  You can learn as you go and if you find things that aren’t working quite right, you can tweak and adjust to make it better. 

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