Building Margin

Part 5: Alignment | Building Margin for Construction


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This is Part 5 of Steve Coughran’s book Building Margin. In this section, Steve shows how most contractors stall from misalignment, not lack of effort. He explains the Coltivar Strategy Blueprint and how to tie strategy, incentives, and execution rhythms together so teams row in the same direction and build real margin.

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Building MarginBy Steve Coughran

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