Part 5, of our seven-part interview with Bob Regnerus of Feedstories.

Topics covered in this episode

* Business Fundamentals that have Lasting Value* Role of a Coach in Business & Sports* Facebook Ads: Books, Education & Seeking Knowledge

https://www.youtube.com/watch?v=BAE8ERY1Nd4

Transcription

Intro Brian: Bob Regnerus of Feedstories, part 5.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today's a little different than other days, we actually have part five of a conversation with Bob Regnerus.

And so this has been a lot of fun, if you haven't caught the rest of them, go back and watch them.

But if you would like to be on the podcast or if you'd like to have me on your podcast or speak at your event, go check out BrianJPombo.com.

And now here is Bob Regnerus.

Brian: If you can change one thing about either the industry that you work in, or your business itself, if you could change one thing what would it be?

Bob: I think one of the things that bothers me about the marketing industry in general is there's a lot of disingenuis people who really aren't there to serve people, they're there to kind of make money.

And you know, these people tend to get called out after time, they kind of get it…it's really hard to hide that stuff these days. You know, I mean, like, people talk and things like that.

I really don't like people that take advantage of others.

Also I'm not real keen on hacks versus fundamentals, in addition to running companies, I'm a high school basketball coach. And for us to be successful as a team year in year out, is we have to focus on fundamentals.

I'm not big on this is like a fluke play or a tactic or a hack that probably has a shelf life of a couple months. I hate people getting…it's the bright shiny object syndrome. I hate when those things get weighed in front of people and they waste money on it and they spent a bunch of time.

Yeah, maybe it works for a while and then it like fizzles overnight.

I don't want people to be in that cycle.

So I try to do things that are based on fundamentals that have lasting value. And yeah, I think that's what I would change, is that's probably the thing that bothers me the most.

Brian: You mentioned coaching, coaching the sport versus coaching a business person with their marketing and so forth.

What are the similarities and where are the differences?

What do you like most about that aspect of it?

Bob: It's great question.

So coaching is the same. No matter what sports or business coach is not there to play the game coaches on the sidelines. The coaches preparing the players, the coaches is coming up with plays and going over strategy, and putting the pieces in place to make a team more successful.

Same thing in business.

I'm not running your business, I'm not there doing everything for you. Like, if I'm there doing something for you, then I should be like an equity partner or you know what I mean, like, I should be paid differently.

I come in as a coach, and it's like, no, we're going to talk about strategy, we're going to talk about how you win, we're going to talk about positioning people in the right place, we're going to talk about things that have some lasting value.

But in the end,