Part 9 provides more powerful evidence supporting the troubling theme of the entire series. In this segment, the number of higher education perpetrators expands geometrically. The segment begins with an examination of an announcement by the NCAA, of an astonishing $2.8 billion settlement offer made in May of 2024 to compensate more than 14,000 student damage claims. This segment also explores a broad array of deceptive practices by higher education institutions related to their sports marketing and entertainment businesses,  providing indisputable evidence of obvious choices that involve blatant mission abandonment to pursue profits at the expense of tens of thousands of students.