In this fast-paced episode of B2B. No Bull., hosts Liz Brohan and Mark Brohan are joined by longtime tech innovator and “serial e-commerce troublemaker” Scot Wingo, co-founder of ChannelAdvisor and CEO of Refibuy, to unpack what Agentic AI really means for marketing and business.

Scott breaks down how AI has evolved from simple automation to “agents” that act autonomously—learning, reasoning, and completing tasks without human prompts. He explains how this shift is transforming marketing, commerce, and customer behavior far faster than most realize. As he puts it, “We’ve gone from search engines to answer engines,” meaning marketers must rethink SEO, SEM, and customer engagement in a world driven by conversational AI.

The episode explores why Agentic AI is more than hype, how it will reshape the buyer journey, and what B2B marketers can do now to prepare—like optimizing for GenAI Engine Optimization (GEO) and leveraging agents internally for efficiency.

Listeners will gain a clear, no-bull foundation on this next AI frontier and what it means for the future of marketing.

🔗 References / Resources Mentioned:

Refibuy – Scott Wingo’s AI development company

OpenAI’s ChatGPT – The catalyst for the Agentic AI revolution

Anthropic’s Claude – AI model introducing agent-to-agent communication

Scot's slides: file:///C:/Users/robt_/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/076HPHJN/b2b_no_bull_pod.pdf

💬 Highlight Quotes:

“We’ve moved from search engines to answer engines—and that changes everything for marketers.” 🚀 #B2BNoBull

“Agentic AI isn’t hype—it’s the next revolution in how business gets done.” 🤖

“Marketers who lean into AI now won’t lose their jobs—they’ll become indispensable