As Melbourne and Victoria emerge from a range of COVID-19 related business and freedom of movement restrictions, listen as TAA (Vic) General Manager, Dougal Hollis speaks to Visit Victoria CEO, Brendan McClements regarding strategies that will be employed by Visit Victoria to again stimulate activity and interest in the state's tourism sector.

The podcast is split into two halves.

Part A: Hear Dougal and Brendan discuss the exciting opportunity his team has been tasked with to reinvigorate the state's tourism sector; the significant opportunities that present for intra and interstate travel to the region; the strength and breadth of Victoria's tourism offer; the opportunity to generate interest in visitation to and within Victoria by younger cohorts of travellers, and the welcome support of government as Visit Victoria ensures a stable foundation is in place to tell Victoria's tourism story.