In part two of our venue survival strategies series, we're diving deep into what actually works when bookings are down and cash flow is tight. We cover diversification strategies beyond just "host more events" (including why Kinsey might be too precious about being wedding-day-only events), smart debt management tips, and the real talk about where to spend vs. save your marketing dollars right now. Lindsay shares client success stories about adjusting payment structures to increase bookings, while Kinsey gets honest about her own struggles with leadership mindset during tough times. We also tackle the psychology of team management, including how Donald Miller saved his company by being transparent with his team (spoiler: they helped save the business). Key takeaways: Why cutting your marketing budget is the worst thing you can do The 3-6-12 month projection strategy you need to implement NOW How to leverage your property assets you didn't know you had When to hire financial help vs. DIY (hint: stop white-knuckling your cash) Links: Link to our PDF with 50 non-wedding event ideas Link to our past episode on revenue diversification strategies.