What happens when Jay-Z becomes an early investor in your company? For Denise Woodard, founder and CEO of the allergen-free cookie startup Partake Foods, the answer was simple: she stayed scrappy. During this episode, Denise offers a masterclass in scrappiness -- from selling her wedding ring to fulfilling hundreds of Amazon orders in her living room to making deliveries around New York City in her SUV.

See below for what you'll learn in this episode. Text the word BLUEPRINT to 66866 for additional advice and tools to apply what you learned in this episode.

* How to save money without cutting corners in the wrong places

* How to match your channel strategy with your consumer target

* How to overcome the unique challenges that women of color face as founders

* What to expect (and not) from crowdsourcing