Growing your email list continues to hold the top spot on most business owners’ project lists. We know it’s important. We recognize the value in it. We work on it every single day.

And sometimes, it still feels like slow going.

One strategy I’ve used (and that continues to work) to grow my list quickly is participating in bundle and giveaway events. The idea is simple:

Basically, you’re offering a highly valuable lead magnet to a targeted audience for a limited period of time, and the results can be amazing. I’ve added as many as 1,200 subscribers to my list in less than a week with this method.

If you’re curious about how bundles work and why you’d want to join in, then listen up, because my friend Val has the inside scoop. She’s often the one behind-the-scenes pulling everything together so big events like this run smoothly, and she’s got some insights that will help you make the most of the next event you participate in.

Prefer a transcript? Here you go!