Anvil & Iron

Partners Over Employees | How Cole Harmonson is Forging a New Factoring Playbook


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Cole Harmonson didn't just leave banking to start a factoring company – he's revolutionizing how the industry works. After selling his first company, Far West Capital, Cole partnered with legendary credit expert Deborah Zucconi to launch Dare Capital with a radical approach: instead of hiring salespeople, they create entrepreneurs through 50-50 partnerships.

In this episode, Cole breaks down why factoring attracts "anti-authoritarian" personalities, how his Non-Negotiable Six (NN6) framework prevents portfolio disasters, and why he believes the best deals come from relationships, not algorithms. Plus, hear about his unique Backroom Services model that's turning brokers into business owners and his contrarian take on where the market is headed.

Whether you're in FinTech, factoring, or just fascinated by unconventional business models, Cole's insights on building systems over setting goals will change how you think about scaling a financial services company.

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