Today I’m speaking with Bryan Williams, Founder of Hockey Stick Advisory. In this episode, we talk about all aspects of “Partnership” and how through his new business Bryan Williams is enabling tech companies to reach their ambitions faster: by unlocking the benefits of partnership ecosystems so they don’t have to grow alone, whilst delighting their customers every step of the way.

• The concept of partnerships?
• The benefits of partnering?
• How have partnerships evolved over time?
• The pitfalls of partnerships.
• The difference between an ecosystem and a partnership?
• Examples of how great partnerships work in the Accounting and Bookkeeping industry.
• How do you measure partnership efforts?
• Bryan also talked about the tech industry, and the trends coming through the ecosystem.

He talked about some of the progressive apps in the industry, including XBert (AI-driven data quality and workflow tools for progressive businesses using Xero) who he does ongoing work with. It’s like your accounting file is on steroids, improving the data quality, and the informed information. XBert has a lot to offer, and can give time back to staff.

Interesting fact: A man on the internet called Bryan Williams ‘the prince of partnerships’, so it must be true

From here, I suggest you join the Xero Mastermind group on Facebook for advanced conversations around the ecosystem. I suggest you subscribe to the informative Accounting Apps newsletter which gives you a great overview of the ecosystem space. It's available at https://HeatherSmithAU.COM. I encourage you to connect with me on LinkedIn and subscribe to the Cloud Stories podcast. I’m Heather Smith and you've been listening to the Cloud Stories podcast.