In this conversation, Dr. Caleb Braddock shares his journey in chiropractic, the inception of Genesis Neck and Back, and the unique partnership model they employ. He emphasizes the importance of data-driven decision-making, effective marketing strategies, and the need for chiropractors to communicate authentically with patients. The discussion also touches on the significance of passion, positivity, and meeting patients where they are in their healthcare journey. Dr. Braddock highlights the evolution of chiropractic marketing and the necessity for practitioners to adapt to changing landscapes while maintaining a focus on patient care and organizational growth.TakeawaysData-driven decision-making is crucial for success in practice.Effective marketing requires understanding patient needs and communication.Chiropractors must meet patients where they are in their healthcare journey.Passion and positivity are core values in chiropractic practice.Marketing strategies should evolve with changing demographics and technology.Authenticity in communication builds trust with patients.Organizational skills are essential for managing growth in practice.Continuous learning and adaptation are key to long-term success.