Natural Products Marketer Podcast

Partnerships That Drive Traffic and Sales


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A room full of new faces, a calendar that fills itself, and a store that flipped a decline into growth—this is what happens when you focus on partnerships and community instead of buying clicks. We unpack a practical partner marketing playbook any local retailer can run without big budgets or complex funnels.

We walk through how we identified like-minded businesses already serving the same audience, then made a give-give offer they couldn’t refuse: we handle the marketing lift with email, social, Google Business, and events pages; they share with their community and bring their expertise. The secret was simplicity. A clear incentive for their audience, a tidy marketing checklist, ready-to-send templates, and print materials for registers and classes removed friction and made promotion effortless. Presenters replied with gratitude and showed up with people who were ready to engage.

The results speak loud: a first event capped at 30 that filled, a second with 54 signups and 40+ attendees, roughly 30% brand new to the store and many lapsed customers returning after a year away. The store’s energy changed—more foot traffic, stronger sales, and partners asking to collaborate again. We also share the lean ad approach that kept costs tiny: a $2/day Meta boost targeted to best customers and a tight 5–10 mile radius with a lookalike. From guided breath work and meditation to perimenopause education, focused topics made it easy for people to self-select and show up.

You’ll hear the exact follow-up sequence that turns events into revenue—collect feedback, remind about a limited-time code, and invite to the next session—plus how to turn free events into recurring, paid offerings as demand grows. If you run a natural products store, yoga studio, wellness clinic, or any local business aiming to increase foot traffic, this strategy gives you a repeatable path to visibility and sales. Subscribe, share with a fellow owner, and leave a review to tell us which partner you’ll call first.

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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

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Natural Products Marketer PodcastBy Tina Maddock