When Gary Morrison's mother and her best friend got into the foil-stamped napkin business in 1979, the two women were just looking for a side project that would make them some extra money. Decades later, Gary is running AR-EN Party Printers, a company that custom prints cocktail napkins, coasters, matchboxes and more. He's the first person to acknowledge that no one really needs what he's selling, yet he's figured out how to make a sustainable business out of disposable personalized favors.