Party Like a Marketer

This podcast episode is pulled from CMA's annual State of Cannabis Marketing webinar conducted for CMA members. It is a comprehensive overview of the 2024 cannabis marketing landscape. It explores trends we’ve seen in 2024, the election, and predictions for next year.

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Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into new CMA resources designed to support marketers, upcoming events, and the future direction of cannabis marketing.

Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact.

Learn more and connect with Courtney & CDG:

Learn more and connect with the Cannabis Marketing Association:

• Cannabis Marketing Association: https://thecannabismarketingassociation.com

Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.

Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.

Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/

In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future.

Learn more about Luna and connect with her at lunastower.com

Learn more and connect with the Cannabis Marketing Association:

• Cannabis Marketing Association: https://thecannabismarketingassociation.com

Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.

Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.

Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.