So often with societal issues, you always hear about the problem but never any solutions. Pascale Helyar-Moray, with a seasoned background in finance, communications and marketing decided to change that by addressing the gender superannuation gap in Australia. Pascale has developed SuperRewards, a cash-back shopping platform that contributes directly towards your super. Today, we talk to Pascale about what lead her to this path and how we can pave the way forward for women.