http://traffic.libsyn.com/aboutsportsradio/PASR065.mp3

 

“I wanted to be paid for the things I was doing. I didn’t want my company keeping income I was creating. I now own 40% of my radio show. I own my podcast. I own my website which we’ll debut in a month. I get paid for every single spot I read. I’m not driven by the biggest audience. I am driven by content and commerce.” – Colin Cowherd

There has been no more mentioned sports radio personality by all of our previous guests than Colin Cowherd.

Cowherd has talked in our podcast before about the intricacies of his show and where he saw the industry going in Episode 14.

This time around, Cowherd talks a lot about why he made the move from ESPN to Fox, why there seems to be an exodus of ESPN’s top talent, a rebuttal to Dan Le Batard’s “you leave (ESPN), you’re going to get lost” comment and a whole lot more on this episode of The PASR.

INSIDE THIS EPISODE

* What his early childhood was like and how he became interested in radio

* Making $800 per month during the summer cleaning toilets

* Why he feels he’s a better fit at FOX and how ESPN restricted him the past few years

* The importance of understanding how long it takes to build a network/show

* Having a stronger staff, better resources, and a much better product

* How ESPN offered him a radio deal while FOX came with a TV/Digital agreement

* When he realized that Kristine Leahy was the right fit for his show

* What qualities he believes are necessary in a good producer

* Why ESPN is losing a large number of high profile personalities

* His response to Dan Le Batard’s comment about getting lost if you leave ESPN

* The vision for “Speak For Yourself” and what will make it worth watching

* Owning his own production company and producing other shows/projects

* How his knowledge of the broadcasting business has benefitted his career

FROM THE GUEST

* Colin’s Twitter handle: @ColinCowherd

FROM ZACH

The Podcast About Sports Radio is proud to partner with Barrett Sports Media, home of the sports radio industry’s premier website sportsradiopd.com. For the latest sports radio news around the country, as well as insights, and opinions from Jason Barrett and some of the brightest minds in the sports radio industry, visit sportsradiopd.com.