The Measurement Minute by Gary Angel 
  
Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside the store as well. You can measure pass-by traffic for everything from an aisle to an endcap to a Section to a display. But depending on how the area is setup and how traffic flows around it, this may require quite different measurement.

The Measurement Minute by Gary Angel Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside the store as well. You can measure pass-by traffic for everything from an aisle to an endcap to a Section to a display. But depending on how the area is setup and how traffic flows around it, this may require quite different measurement.

The Measurement Minute by Gary Angel 
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Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside the store as well. You can measure pass-by traffic for everything from an aisle to an endcap to a Section to a display. But depending on how the area is setup and how traffic flows around it, this may require quite different measurement. 
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Pass-by Metrics INSIDE the Store

Short (about 1 Minute) microcasts highlighting issues in analytics and enterprise measurement

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Pass-by Metrics INSIDE the Store

Pass-by Metrics INSIDE the Store