Kelly Pearson, Founder of Aiden and Oak. She has catapulted from being a clothing women’s boutique owner in 2016 to being an eCommerce elite. This entrepreneur/mom shared how a maternity leave opened the idea of leaving her corporate job and focusing on running a business full-time. She also said that her desire for quality time with her family made her decide to switch gears. When COVID hit, she closed the open shop in her property and decided to go online-focused. She is here to explain the importance of adapting to some marketing advancements that do not only help reduce cost but also increase efficiency to achieve time freedom.