Marketing, Magic, & The Messy Middle: Wickedly Branded

Passion, Patience, and Persistence: Lessons from the Clean Lots Success Story | Brian Winch


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Discover how simplicity and perseverance turned into a thriving business. In this Spark and Ignite Your Marketing episode, host Beverly Cornell chats with Brian Winch, the founder of Winch Enterprises and author of Clean Lots, America’s Simplest Business. Learn how Brian transformed his father’s litter cleanup idea into a scalable business and empowered others to follow his steps. Packed with insights, this episode is your blueprint for entrepreneurial success.

Three Key Topics Covered: 

  1. Building a Business from Scratch: Brian Winch shares his journey of creating a successful business. Starting with his late father’s idea, Brian demonstrates how passion and persistence can transform a simple service into a legacy.
  2. The Power of Focus and Specialization: Brian discusses how staying true to one core service—litter cleanup—helped him scale his business while maintaining quality and consistency. He emphasizes the importance of clarity in business decisions and the ability to say no to distractions.
  3. The Entrepreneurial Mindset and Legacy: From understanding the "why" behind starting a business to teaching others how to replicate his success, Brian highlights the significance of passion, patience, and persistence. He also shares how his company has evolved over the past forty years, becoming a trusted resource for commercial property managers.


Follow Brian:
Brian Winch | LinkedIn

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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell