What if you could make more money while working fewer hours? In this episode, I sit down with the brilliant Lisa Johnson—business strategist and the "Queen of Passive Income"—to talk about the game-changing power of recurring revenue. Lisa shares her journey from wedding planner to building a multi-million-pound business, the biggest mistakes entrepreneurs make when trying to create passive income, and why every photographer (yes, even you!) should be thinking beyond trading time for money.

We also get real about the mindset blocks that hold creatives back from scaling, the unexpected ways photographers can diversify their income, and what it really takes to build a sustainable revenue stream that works for you—even while you sleep.

Whether you're new to the idea of passive income or ready to take your next big step, this episode is packed with inspiration and actionable insights.

Tune in now and start rethinking how you earn!

Where to find Lisa:

Instagram: https://www.instagram.com/lisajohnsonstrategist/

Website: https://lisajohnson.com/

Facebook: https://www.facebook.com/lisajohnsonstrategist

One To Many (course is open until the 10th March): https://otm.lisajohnson.com/

Timestamps:

00:00 | Intro & Guest Introduction 01:11 | Lisa's Journey: From Wedding Planner to Passive Income Strategist 04:21 | The Reality of Passive Income & Why Photographers Struggle With It 07:51 | How Photographers Can Create Recurring Revenue Streams 12:06 | Biggest Mistakes People Make with Passive Income 15:31 | Scaling Without Burnout & Mindset Shifts Around Pricing 18:46 | Why Passive Income Takes Work—But Is Worth It 20:31 | Wrap-Up & Where to Find Lisa