Becoming The Product

Passive Income is Not Passive — Especially for Builders


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Everyone loves the idea of passive income, but it’s rarely passive when you’re still building. In this solo episode, I share what it really looks like to build on the side while working full-time. Let’s talk about PMaaS, proof, and planting in public


imestamps & Highlights:

  • [00:00:00] The myth of passive income while building

  • [00:01:00] Balancing a full-time job and building PMaaS

  • [00:02:00] Why digital downloads and service offers still need heavy lifting

  • [00:03:13] Teaching is marketing when you have no team

  • [00:04:27] Proof before profit—and why it's uncomfortable

  • [00:06:35] Reflection: share one small proof point this week

  • [00:07:40] Final reminder: you’re planting, not failing


    Key Links:

    • ⁠⁠⁠⁠Free Smart PM Career Roadmap⁠⁠⁠⁠

    • ⁠⁠⁠⁠Build Without Permission – Mini Course⁠⁠⁠⁠

    • ⁠⁠⁠⁠Side Hustle Stories – Mini Course⁠⁠⁠⁠

    • ⁠⁠⁠⁠Proof & Practice Bundle

...more
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Becoming The ProductBy Naya