On this episode of the podcast, we have Kristine Citarella. Kristine Citarella is the CEO and Founder of Spark OBM Agency, where she helps online coaches and entrepreneurs streamline their systems, scale with ease, and step fully into their CEO role without the tech headaches. With a background in corporate product management and over a decade of experience in marketing, operations, and project management, Kristine brings both big-picture strategy and roll-up-your-sleeves execution to the businesses she supports.

As a mom of two boys and a first-generation Filipino-American, Kristine knows firsthand the juggle of building a business while raising a family. She has built her agency around that same balance of structure and freedom. Her team of skilled professionals spans tech, social media, and design, allowing Spark OBM to provide comprehensive support for coaches who are ready to grow sustainably.

Through her done-for-you operations support, scalable launch systems, and VA placement services, Kristine has become the behind-the-scenes partner that personal development and relationship coaches rely on to launch group programs, simplify their backend, and actually enjoy their business again. When she’s not managing systems or mapping out scalable offers, you can find her chasing her toddlers in New Jersey, sneaking in a coffee run, or dreaming up her next business venture. You can connect with her on instagram at @spark_obm.