The Business Of Coaching

Pastoral Care for Coaches


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In this solo episode, Sarah dives into the concept of pastoral care and why it’s the missing ingredient in most coaching business programs. Using her signature "blanket of security" metaphor, Sarah explains how to bridge the gap between what clients think they want and what they actually need to succeed.


What Does "Pastoral Care" Look Like in Practice?

Sarah details the high-touch support included in her program to help coaches move from anonymous names to collaborators and friends:

  • Daily Interaction: Online community access for questions and a daily framework for marketing.

  • The Virtual Water Cooler: Daily "Zoom Cafes" designed for hanging out and building relationships, not just working.

  • Accountability in Action: Bi-weekly co-working blocks and weekly accountability calls to set the week up for success.

  • Continuous Growth: Bi-weekly training sessions on business-building topics and extra 1-to-1 support when "life happens."

"We wrap what they want—knowledge and skills—into what they need: the support and accountability to implement them."


Ready to join the revolution? If you're tired of going it alone and want a coaching business that is supported by a community that has your back, listen in to hear how we are changing the business of coaching.


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The Business Of CoachingBy Sarah Short

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