In Episode 1, Jeff Hannah conducts a rare interview with Pat Alacqua, co-founder of Nth Degree, discussing the company’s early days, core values, and innovations that reshaped the trade show industry. They explore training, customer service, and scaling to manage complex projects. Pat reflects on the pivotal Dallas antitrust case, which led to industry terms like “exhibitor appointed contractors” (EACs). Insights on leadership, perseverance, and systems offer valuable lessons for today’s professionals.