Albuquerque based photographer, Pat Berrett talks to us about the skills he's developed that make his successes repeatable. He tells the story of how he got into photography and the things he did along the way that lead him to owning his own business and how he operates now. He also tells us that his goal now is to do work that is so good, every client who leaves his doors leaves a salesmen. In other words everyone who works with Pat becomes a word of mouth agent representing Pat's work.