In this episode of the SLN Podcast, Mike Gugat speaks with his friend Pat Hitchins, Founder and CEO of FitRankings. Before FitRankings, Pat was the second employee at FloSports. Born and raised in the city of Chicago, Pat traded cold winters and Old Style Beer for sunshine and Hazy IPA's from Central District Brewing in Austin. His claim to fame might very well be beating Lance Armstrong in a Beer Mile, but his superhero status lies with his two kids. Pat provides insights into the psychology of participation, the engagement of leaderboards, and the value of social capital.