It took me a few weeks but last November; I decided it was worth risking not being head over heels for Patagonia's huge philanthropic announcement. While everyone was praising Yvon Chouinard, I felt there was a weird taste to all this. But it's maybe only because I'm a soulless monster. You decide...
The original article is <a href="https://www.icopilots.com/patagonia-and-the-mythology-of-good/" target="_blank">here</a>.

It took me a few weeks but last November; I decided it was worth risking not being head over heels for Patagonia's huge philanthropic announcement. While everyone was praising Yvon Chouinard, I felt there was a weird taste to all this. But it's maybe only because I'm a soulless monster. You decide... The original article is here.

It took me a few weeks but last November; I decided it was worth risking not being head over heels for Patagonia's huge philanthropic announcement. While everyone was praising Yvon Chouinard, I felt there was a weird taste to all this. But it's maybe only because I'm a soulless monster. You decide...
The original article is <a href="https://www.icopilots.com/patagonia-and-the-mythology-of-good/" rel="noopener noreferrer">here</a>.&nbsp;

🐰 Patagonia and the mythology of doing good

We've been copiloting innovation strategies at the crossroad of emerging consumer behaviors and the rapid introduction of game-changing technologies for 15 years. Since then, we have published more than 1,000 articles on entrepreneurship, startup mindset, corporate innovation, and cultural changes. Every Tuesday, we help you rediscover an article from a few months (or a few years) that resonates with current business news or market change.

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🐰 Patagonia and the mythology of doing good

🐰 Patagonia and the mythology of doing good