James and Jennifer order a base-layer garment from Patagonia to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their garments' journey.

Research on Patagonia included these sources:

• https://en.wikipedia.org/wiki/Patagonia,_Inc.
• https://brandminds.com/patagonia-the-story-behind-the-brand/
• https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html
• https://www.patagonia.com/culture.html

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com