Can a jacket spark a movement? Can a company put planet over profit—and still thrive? Patagonia began with a climber’s need for better gear and evolved into one of the most respected voices in environmental activism. From remote mountain faces to boardrooms challenging capitalism itself, this is the story of a brand that redefined what it means to do business. Dive into the ethos of Patagonia Inc.—where purpose stitches every seam, and every product is a promise to the planet.