Patagonia isn’t just an outdoor apparel brand—it’s a movement. Built on sustainability and activism, it revolutionized marketing by urging customers not to buy its products. From its iconic “Don’t Buy This Jacket” campaign to turning corporate profits into climate action, Patagonia proves that purpose-driven branding builds fierce customer loyalty. This episode of The Marketing Blueprint unpacks their unconventional strategies, challenges, and what marketers can learn from them. Tune in to discover how authenticity sells better than any ad campaign ever could!