“Patent is one of the most powerful tools for achieving success in your business, especially if we are talking about innovation". Our new guest, Mr. Ahmad Saleh, Partner & Head of Patents & Designs (R&D and Innovation) at Al Tamimi & Company, the largest law firm in the Middle East, brings us closer to the topic of patents and patent law. We have a chance to learn about what patent is and who should use it; what are the benefits of this IP right and why it’s going to be even more important in the future.Once again we are deep-diving into the topic of innovation, learning about its main attributes and market value. In the words of our guest, two types of companies in the field of innovation are likely to benefit from current world events. Check out our new episode to find out more about them!