J.D. and Matt co-hosted an awesome guest, Matt Werner of IPISC who explained the two main types of insurance offerings available for inventors and trademark holders. Matt explained that IP owners can get enforcement insurance for as little as $1,000 a year to help them afford $100K in legal fees to help enforce their IP rights against someone infringing. Matt also explained that you can get defense coverage which will help you fight off others that allege you are infringing on their patents/trademarks. 

All three of them critiqued a nearly laughable product that was pitched on shark tank called "SkinnyMirror" which (through bending the mirror) shows your body as being skinnier than it really is - which is supposed to help people with perception and positive mental attitude. We looked at patentability aspects of perhaps going for a design patent, the fact that the pending trademark application is now abandoned, and it didn't appear the business is still going. Matt mentioned that even if they can't get a patent on their mirror, they could feasibly still get a defense policy to make sure that if someone came after them for infringement, they'd be able to afford to defend it.

Link to Video: https://www.youtube.com/watch?v=Un1vbt_XkIY

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DISCLAIMER
Everything discussed on this podcast is for informational purposes only and not for the purpose of providing legal advice.