Share Path to Growth and Optimizing User Activation w/ Vikas Hebbar of Tia (EP19)

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December 21, 2022

Path to Growth and Optimizing User Activation w/ Vikas Hebbar of Tia (EP19)

1 hour

Vikas Hebbar is a serial marketer and founder having had a focus on growth in his career, currently serving as the VP Growth Marketing at Tia. He’s helped e-commerce, healthcare and gaming companies scale through brand and growth marketing.

In this episode, he unlocks how his diverse career path made him a better marketer, reveals how to go from big box budgets to getting scrappy w/ smaller startup budgets plus Nima and Vikas get into a healthy debate if the job of marketeers is to convince customers to buy your product or not.

More episode highlights:

Advice to younger folks getting into marketing to challenge societal narratives.

Where does product end and marketing begin?

How he defines and optimizes for user activation?

How to overcome the uncertainty of CAC payment windows?

The state of capital markets and capital allocation.

Vikas Hebbar on LinkedIn

Nima Gardideh on LinkedIn and Twitter

Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email [email protected] to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

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