In this episode of Pathmonk Presents, Drew Chambers, EVP of Marketing at Harper, breaks down how leading digital commerce brands boost performance and conversions through Harper's distributed application platform. He explains how combining database caching, messaging, and API layers at the edge creates faster, more seamless user experiences—critical for teams competing in high-traffic, high-stakes environments. Drew also shares how enterprise marketers and engineering leaders leverage performance improvements to strengthen SEO, improve checkout flows, and drive more revenue from existing traffic. He highlights their strongest acquisition channels, including syndicated content, webinars, and channel partnerships, offering practical insight for teams focused on measurable growth.

In this episode, Colleen Barry, Head of Marketing at Ketch, breaks down how modern companies can strengthen growth by building on permission-based data and smarter privacy practices. She explains how Ketch helps organizations replace outdated GDPR-era tools with end-to-end consent management that connects clean, compliant data across every system marketers rely on. Colleen also shares how buyers now discover solutions, why showing up earlier in research cycles matters, and how Ketch uses product tours, dynamic personalization, and SEO strategies to convert qualified demos directly from the website. It's a practical conversation for marketers who want to stay ahead of privacy trends while driving measurable pipeline impact.

In this episode, Sebastien Cloutier, Director of Sales and Marketing at Nomadis, explains how the company is pioneering human logistics through software designed to manage large-scale workforce and patient travel. He breaks down why traditional travel processes are fragmented and how Nomadis centralizes logistics for industries like the resource sector and healthcare. Sebastien shares how positioning, SEO, and tailored website experiences help reach a highly specific audience, while trade shows and direct outreach remain vital. He also discusses the challenges of niche-market targeting, data gathering, and long-term strategic planning. Listeners gain insight into messaging, buyer empathy, and improving discovery for complex B2B solutions.

In this episode, Rick speaks with Himanshu Saxena, founder of First Principles, a consultancy and fellowship program focused on helping founders sharpen their messaging through simplicity and structured storytelling. Himanshu shares lessons from building and scaling products across multiple industries and explains why most startups fail to communicate value clearly. He breaks down how frameworks like April Dunford's positioning and Donald Miller's story loop guide effective copy and website strategy, especially for technical founders. Listeners gain insights into using conversations, communities, and AI tools to refine messaging, test content, and build stronger distribution channels. This episode delivers practical guidance for anyone aiming to simplify communication and improve marketing clarity.

In this episode of Pathmonk Presents, Amanda Johnson, Director of Lead Generation at Easy Metrics, breaks down how supply chain and warehouse teams can use data to improve labor performance and operational outcomes. She explains how Easy Metrics helps organizations gain visibility into workflows, identify inefficiencies, and make smarter decisions that impact profitability. Amanda also shares insights into her demand-generation approach, including ABM, content syndication, and optimizing the buyer journey through a more strategic website experience. Listeners will gain a sharp look into modern B2B marketing operations and the role data plays in driving both efficiency and revenue.

In this episode, Brendan Hayes, Head of Growth at Astronomic, breaks down how the company delivers an evergreen accelerator model designed for founders who need ongoing access to advisors, investors, customers, and talent. He explains how Astronomic builds a vetted community powered by curated events, warm introductions, and a dynamic platform that blends technology with real-world connection. Brendan shares insights on their product-led growth engine, the role of authenticity in community building, and how data-driven curation creates meaningful interactions that help startups scale. Listeners gain a deeper understanding of how continuous support, not time-boxed programs, drives long-term founder success.

Meet Tim LaBarge, Head of Marketing at Implicit—a platform built for complex AI support that answers hard, high-stakes questions by ingesting technical documentation and returning accurate, real-time guidance. Tim explains how Implicit mitigates hallucinations with model guardrails and continuously improves answers through knowledge base tagging that flags gaps by product, error code, or scenario. He breaks down their go-to-market mix—precise LinkedIn ads, high-value BDR outreach, and a thought-leadership newsletter, The Knowledge Layer—plus a freemium onramp that lets teams try Implicit before engaging sales. Tim also shares leadership insights on becoming a "builder" marketer and using founder-led marketing to accelerate trust and conversion.

Meet Karthik Balachander, Lead Generation Director at Agendrix, an HR software built for deskless teams in restaurants, hospitality, retail, clinics, and more. He shares how Agendrix simplifies shift scheduling, time tracking, payroll prep, and two-way team communication—complete with offline clock-ins and peer recognition "high fives." Karthik breaks down their growth engine: strong word of mouth in Quebec, SEO-driven content like templates and calculators, and a transparent, self-serve website with a 21-day free trial. We dig into website-to-product continuity, premium design that builds trust, and the thorny challenge of multi-channel attribution amid evolving privacy norms. Actionable takeaways for marketers leading PLG funnels and content programs across multilingual markets.

Phil Spurgeon, Head of Marketing at QGate, shares how a consultative, no-preconceptions approach helps Dynamics 365 customers map messy sales processes, uncover bottlenecks, and create clarity. He explains practical wins like automating recurring invoices to save hours, boosting supplier trust, and using radical candor to surface the real blockers. We dig into what makes websites convert—transparent messaging, qualification, and clear budgets—plus the role of SEO audits, CTAs, and referral-driven validation. Phil also covers tool choices, weekly focus rhythms, and why reporting automation matters for growth teams. Marketers will leave with ideas to streamline operations, align teams, and turn honest conversations into measurable revenue.

Meet Scott Desgrosseilliers, CEO of Wicked Reports, a platform helping growth teams finally trust their attribution. In this episode, Scott explains why ad platforms over-credit conversions and how first-party data reveals the real customer journey across seven to 100 touchpoints. He shares the "Five Forces" measurement strategy and the one-word campaign verdicts—scale, chill, or kill—that drive budget clarity. You'll learn why DTC brands (from $3M to $60M+) win by dialing in top-of-funnel insights, capturing emails and SMS early, and tying repurchases back to the original awareness ads. Scott also covers demo-to-purchase paths, website roles, and leadership lessons for keeping teams focused on outcomes.