Pathmonk Presents Podcast

Vivek Vishwakarma, co-founder and CEO of ThirdAI Automation, explains how his industrial AI company builds trust in the semiconductor ecosystem. He introduces causal AI for root cause analysis, then shares why complex enterprise products need more than website traffic to generate business. Discover how field marketing, customer referrals, and channel partnerships support a consultative sales process with customized implementation. Vivek also explains why customer success stories and website case studies matter to prospects and internal champions evaluating the solution. For marketers and founders, this episode offers a practical perspective on demonstrating customer value, supporting enterprise buying decisions, and aligning a website with what the product actually delivers.

Paul Mosenson, revenue orchestrator at NuSpark Marketing, explains why growth requires more than collecting marketing tools. He shares how personalized messaging, relevant offers, landing pages, CRM workflows, and campaign tracking work together to support the journey from click to close. Discover why generic AI copy can weaken buyer trust, how website persuasion audits connect features to meaningful outcomes, and why showing the people behind a business matters. Paul also discusses creating separate lead magnets and funnels for different audiences, supporting internal buying advocates, and using AI for ideation rather than replacing human connection. Marketers and founders will gain a practical framework for aligning technology with buyer needs.

Tyler Young, co-founder of ProperMuse, explains how competitive intelligence helps marketing teams turn information into clear action plans. He shares how his company combines competitor insights, AI search visibility, citations, and information accuracy into quarterly playbooks for brands and agencies. Discover why website messaging should focus on customer challenges rather than a list of services, and how a clear journey from awareness to consideration and action supports conversion. Tyler also discusses complimentary AI visibility snapshots, FAQs, and balancing useful information with simple navigation. Marketing leaders and founders will gain a practical perspective on using intelligence to prioritize tactics, communicate value, and move faster with a clearer strategy.

Kostya Vashkevich, B2B SaaS growth consultant at Measurement Layer, explains how established software businesses can approach growth through data rather than gut feeling. He shares why conversations with stakeholders and careful analysis of fragmented information are both essential to identifying opportunities and building a roadmap. Discover why clear website messaging, strong positioning, and understanding your ideal customer profile remain important as AI changes discovery channels. Kostya also discusses finding accessible growth opportunities, executing consistently, and the difficulty of accurate first-touch attribution. For founders and marketers, this episode offers a grounded perspective on connecting organizational insights, communicating with customers, and pursuing sustainable progress without chasing a silver bullet.

Corey Rice, Director of Strategy at KORTX, shares how audience research shapes media plans across programmatic advertising, paid search, and paid social. He explains why understanding audience habits should guide channel selection, and how relevant marketing case studies help prospects connect their challenges with proven campaign outcomes. Discover how his team uses AI-assisted research to handle tight proposal deadlines while keeping human judgment central to interpreting and presenting insights. Corey also discusses supporting agencies, brands, and franchise systems with different marketing needs. For marketers and business leaders, this episode offers practical lessons in research-led strategy, building trust through evidence, and choosing partners who collaborate and challenge your thinking.

Saurav Dhakal, CEO of Golden Tech International, shares why AI projects should prioritize business outcomes over technical achievements. He discusses automating loan processing for fintech and real estate clients, alongside using website visitor behavior to guide improvements. Learn how his team combines session recordings and AI analysis to understand navigation patterns, identify interest in case studies, and inform website changes. Saurav also explains how events, LinkedIn, and the company website contribute to customer acquisition. For marketers, founders, and business leaders, this conversation connects customer pain points with practical technology decisions, emphasizing revenue growth, operational efficiency, and lower costs as goals rather than technology for its own sake.

Maira Bakali, co-founder of Disilytics, explains why reducing buyer uncertainty matters more than simply adding information to an online store. Combining development expertise with data analysis, she helps established e-commerce brands understand why existing traffic is not converting. Discover how viewing your website through a first-time buyer's eyes can reveal unanswered questions that interrupt purchases, including a skincare example where missing skin-type guidance creates hesitation. Maira also shares how LinkedIn and referrals bring clients to Disilytics, while case studies and testimonials build trust on its website. Founders and marketers will gain a practical perspective on website audits, product page clarity, and understanding the reasons behind customer behavior.

Nik Boogaerts, CEO and founder of Dealyv, explains why real estate agencies should revisit neglected CRM contacts instead of focusing only on new leads. Drawing on over 15 years in real estate, he shares his approach to restarting conversations and keeping relationships alive until buyers and sellers are ready. Discover how phone outreach brought his startup its first 10 agency clients, and why an ad campaign with no purchases prompted a simpler website buying journey. Nik also discusses using customer feedback to guide product design and keeping automation from becoming another task to manage. Founders and marketers will find lessons in lead nurturing, reducing friction, and building for a specific audience.

Krishna Lohani, founder of Ask For Video, shares how she combines filmmaking experience with AI video production to serve Indian D2C brands. She explains her approach to creating videos quickly and affordably while maintaining quality, and why she encourages creative diversity rather than repeatedly duplicating ads. Discover how LinkedIn and Instagram bring prospects to her video portfolio, where proof of work builds confidence and WhatsApp replaces contact forms with direct conversations. Krishna also discusses website speed, clear calls to action, and educating clients about creative strategy. Marketers and founders will gain ideas for connecting video production, audience needs, and a simpler path from discovery to inquiry.

Smriti Dhingra, co-founder and chief systems architect of Chapter Two Collective, explains why scaling businesses need more than campaign optimization. She shares how marketing operations connect performance metrics to decisions about revenue, profitability, and channel investment. Discover why defining your website's role in the customer journey should come before choosing conversion metrics, and how qualitative insights and quantitative data help distinguish traffic problems from user experience issues. Smriti also discusses using a website diagnostic tool to assess client fit and offer practical tips. For founders and marketing leaders, this episode offers a business-focused approach to aligning teams, preserving context across platforms, and making marketing more useful to leadership.