Pathmonk Presents Podcast

In this episode, we welcome Marc Steinsberger, Senior Manager of Communications at Convensis, a full-service communications agency based in Germany with international branches. 

Marc shares insights into Convensis's approach to solving diverse communications challenges for clients across various industries. He discusses their strategies for client acquisition, the role of their website in lead generation, and the importance of balancing showcasing expertise with user-friendly navigation. 

Marc also offers valuable tips on staying updated with industry trends, managing diverse tasks in agency work, and the significance of listening and thorough research in effective communication strategies.

In this episode, we welcome Hannah Bostock, Marketing Manager at Vee24, a digital customer engagement platform. 

Hannah shares insights into how Vee24 bridges the gap between in-person and online experiences through solutions like live chat, video chat, and co-browsing. She discusses the importance of human connection in customer service, effective website lead generation strategies, and the role of content marketing in establishing thought leadership. 

Hannah also offers valuable advice for marketers, emphasizing the significance of multichannel communication and the balance between AI and human interaction in customer engagement.

In this episode, we welcome Amir Shahzeidi, Head of Demand Generation at Uscreen.

Amir shares valuable insights into Uscreen's all-in-one platform for content creators looking to monetize their work through subscriptions, communities, and branded apps. He discusses effective marketing strategies, the importance of understanding customer pain points, and data-driven approaches to demand generation. Amir also offers advice on staying updated with marketing trends and reflects on his journey as a marketer.

This episode is perfect for content creators, marketers, and entrepreneurs seeking to leverage membership platforms and improve their marketing strategies.

In this episode, we welcome Matthew Burns, a partner at Wizard of Ads, a performance-based marketing agency with a global presence.

Matthew shares insights into their unique approach to helping businesses grow through mass media advertising and strategic content creation. He discusses the importance of clear website messaging, channel alignment, and the power of mentorship in marketing. Matthew also offers valuable advice on staying updated with marketing trends and the significance of studying psychology in marketing.

This episode is packed with practical tips for marketers and business owners looking to scale their operations and turn their dreams into million-dollar realities.

In this episode, we welcome Andrei Temneanu, Head of Marketing at Rebel Dot, one of Europe's fastest-growing product development companies.

Andrei shares insights on Rebel Dot's rapid growth, their approach to end-to-end product development for startups and enterprises, and their commitment to creating a healthy company culture. He discusses their expansion strategy, investment in startups through Rebel Ventures, and the importance of their website as a sales tool.

Andrei also offers valuable advice for marketers transitioning to leadership roles and emphasizes Rebel Dot's focus on being a future-proof partner for clients.

In this insightful episode, we welcome Michael Landr, Vice President of Strategy at The Influence Agency.

Michael shares his expertise on the evolving landscape of digital marketing, discussing how The Influence Agency has adapted to meet diverse client needs across multiple channels. From influencer marketing to SEO and performance marketing, Michael offers valuable insights into effective digital strategies.

He emphasizes the importance of understanding client goals, tailoring approaches, and leveraging emerging technologies like AI. This episode is a must-listen for marketers seeking to enhance their digital presence and drive meaningful results in today's competitive online environment.

In this episode, we welcome Roxana Motoc, Head of Marketing at Social Bee, a comprehensive social media management tool.

Roxana shares insights on how Social Bee helps businesses save time and increase productivity by centralizing their social media efforts. She discusses their target audience, client acquisition strategies, and the importance of their website in educating and converting visitors.

Roxana also offers valuable advice on staying up-to-date with marketing trends and shares her personal approach to leadership and continuous learning in the ever-evolving digital marketing landscape.

In this insightful episode, we welcome Simi Valda, Head of Marketing at Oaks Lab, a technology partner specializing in product development.

Simi shares how Oaks Lab collaborates with companies at various stages of growth, from startups to enterprises, to create successful digital products. She discusses their approach to solving key problems for clients, their focus on the fintech industry, and effective client acquisition strategies. Simi also offers valuable insights on website optimization, lead generation, and the importance of clear messaging and branding.

Learn how Oaks Lab is revolutionizing the tech partnership landscape and driving innovation across industries.

In this episode, we welcome Amy Wilkinson, Growth Marketing Manager at Wallet Connect.

Amy delves into the world of decentralized internet and how Wallet Connect is revolutionizing user experiences in this space. She explains their messaging protocol and developer tools that enable seamless, secure, and scalable interactions in the Web3 ecosystem. Amy also shares insights on marketing strategies in the fast-paced Web3 industry, emphasizing the importance of organic growth, events, and Web3-native tools.

The conversation covers challenges in building user-friendly experiences, the role of websites in client acquisition, and Amy's approach to leadership and staying updated in the marketing world.

In this episode of Pathmonk Presents, host Ernesto welcomes Brianna Valleskey, Head of Marketing at Inscribe.

Brianna shares insights into Inscribe's AI-powered solutions for fraud detection and risk assessment in the financial services sector. She discusses how their technology analyzes application data, including documents and open banking information, to identify trustworthy and creditworthy customers.

Brianna also delves into Inscribe's marketing strategies, emphasizing the importance of data-driven decision-making and the role of their website in client acquisition. The conversation covers emerging trends in fraud prevention, the impact of generative AI, and valuable tips for effective marketing leadership.