Tom Dingwall, AI Growth Manager at Passion Fruit, joins Pathmonk Presents to unpack how modern marketing teams can scale faster using flexible talent and AI-driven workflows. Tom shares how Passion Fruit connects companies with specialized freelance marketers across the full marketing mix, while avoiding the inefficiencies of traditional agency models. The conversation dives into the launch of PIP AI, Passion Fruit's marketing copilot built specifically for marketers facing repetitive tasks and limited time. Tom also explains how content, events, and outbound drive growth, why case studies are critical for website conversions, and what truly makes a high-converting marketing website in today's competitive landscape.

Elizabeth Thorn, Head of Marketing at Toggl, joins Pathmonk Presents to unpack how time visibility fuels better marketing and business decisions. She explains how Toggl helps knowledge-based teams understand where time and money are actually spent, moving beyond gut feel toward data-backed planning. The conversation explores why agencies, SaaS teams, and professional services benefit most from time tracking, and how clearer insights prevent burnout and improve profitability. Elizabeth also shares how Toggl approaches SEO in an AI-driven search landscape, why high-quality educational content still wins, and what truly drives website conversions today. Marketers will gain practical insights on clarity over cleverness, proof over promises, and aligning marketing strategy with real revenue impact.

Jaime López, Director of Marketing at Ververica, joins Pathmonk Presents to unpack how enterprise B2B companies market highly technical products to complex buying teams. Ververica powers real time data processing behind major global brands, where milliseconds determine success or failure. In this episode, Jaime explains how selling time and proof of value reshapes messaging, website strategy, and product led growth. He shares why dark social drives enterprise discovery, how to balance engineers and executive buyers, and why deep technical content is non negotiable. The conversation dives into website conversion priorities, experimentation limits, attribution challenges, and why technical fluency is becoming a competitive advantage for modern marketers.

In this episode of Pathmonk Presents, Kevin sits down with Kelsey Formost, Head of Marketing at Togal, an AI-powered construction software platform transforming preconstruction workflows. Kelsey breaks down how Togal helps estimators, contractors, and subcontractors automate takeoffs, reduce manual work, and bid faster with higher accuracy. From a marketing lens, she explains the challenge of selling AI into a traditionally conservative industry and why trust, education, and customer experience matter more than hype. The conversation dives into shifting acquisition strategies, the declining power of traditional SEO, and why third-party reviews and LinkedIn now drive stronger conversions. This episode is packed with practical insights for B2B SaaS marketers navigating AI adoption and buyer skepticism.

Chanelle Leslie is the VP of Marketing at The Class, a fitness platform blending movement, somatics, and mental health support. In this episode, she shares how The Class shifted from celebrity-driven growth to a persona-led acquisition strategy that doubled conversion rates. Chanelle explains why niching messaging around anxiety, trauma, and emotional regulation outperforms broad positioning. She also breaks down the role of tailored landing pages, quizzes, and zero-party data in driving smarter follow-ups and higher lifetime value. This conversation is packed with practical insights for marketers building high-intent funnels and conversion-focused websites in crowded digital markets today. It highlights modern attribution challenges and the importance of psychology-led marketing leadership in growth-stage teams.

In this episode of Pathmonk Presents, Rick sits down with John Collie, CEO and founder of Rescue7, to discuss the real-world impact of first aid training and public access defibrillators. John shares how his background as a firefighter inspired him to build a company focused on educating everyday people to act confidently during emergencies. The conversation explores why AEDs are critical in workplaces, public spaces, and even homes, and how fast response directly affects survival rates. John also breaks down Rescue7's growth across Canada, their approach to training at scale, and why passion-driven leadership matters when your mission is saving lives. A must-listen for leaders serious about safety, responsibility, and impact.

Tim McLain, Director of Marketing at RepSpark, shares hard-earned insights from 35 years in B2B marketing and explains how wholesale brands can win modern buyers. He breaks down why inventory visibility, sales rep enablement, and clean digital ordering systems are now table stakes for brands selling into retail. Tim also dives deep into what actually drives website conversions in 2026, from disciplined email strategy and HubSpot workflows to AI chatbots, LLM visibility, and pillar-page content designed for generative search. This episode is a practical playbook for B2B leaders who want fewer errors, better buyer experiences, and measurable growth across wholesale channels.

Peter Velardi, CEO and Founder of Refer Me IQ, joins Pathmonk Presents to break down how referral-driven growth can outperform traditional acquisition channels when supported by the right systems. Drawing from decades of experience in financial services and enterprise leadership, Peter explains how companies can turn referrals from an unpredictable bonus into a repeatable, scalable growth engine. The conversation covers building a referral culture, aligning systems with human behavior, and using automation to reduce acquisition costs while increasing conversion quality. Listeners will gain practical insights on ICP focus, customer journey design, and why predictable referral workflows are becoming a competitive advantage for modern growth-focused organizations.

Fei Wu, founder of Feis World Media, joins Pathmonk Presents to break down how creators and brands can stay visible and trusted in an AI-driven search landscape. Fei shares how her team works with companies like Adobe and emerging AI startups to build contextual footprints through long-form blogs, tutorials, and video content. The conversation explores why quality content beats shortcuts, how entities are replacing keywords in SEO, and what actually makes a website convert today. Fei also dives into creator positioning, audience trust, and how founders can show real-world workflows to stand out. This episode is packed with practical insights for marketers and growth leaders navigating AI discovery.

Kevin Watkins is the Founder and Creative Director of Farewell, a web design and development agency based in Bend, Oregon, specializing in nonprofit, outdoor recreation, and sustainability organizations. In this episode of Pathmonk Presents, Kevin shares how Farewell helps organizations modernize outdated websites, reduce user friction, and empower lean marketing teams to do more with less. The conversation dives into Webflow's growing role as a flexible alternative to WordPress, the importance of seamless user journeys for member-based organizations, and why referrals and reputation still outperform most acquisition channels. Kevin also discusses adapting to changing SEO dynamics, embracing paid traffic optimization, and using emerging tools to stay ahead in an increasingly competitive web landscape