In this special interview episode of Pathway to Prosperity featuring Marcus, We cover the importance of understanding the different types of investors and how to make sure you are investing in the right program or person for your goals. We discuss the four key points to consider: knowing what you need, paying for knowledge, investing in a coach and understanding that buying an information course does not mean you have been scammed.

We also talk about the importance of having systems in place for accountability and building a team with strong leadership skills. Additionally, we touch on the impact of Artificial Intelligence on coaches and how it is important to recognize thought thieves and invest in what you have time to do.

Join us as we discuss these topics in detail and learn how to be an informed investor!

Highlights:

[00:00 - 14:28] Navigating the Coaching Space: How to Vet People and Avoid Being Taken Advantage Of

·        Stop playing away games where people are secretly there to watch your talent but want you to lose.

·        Encourage yourself and track your own progress.

·        Money is not the only scoreboard; it is about alignment.

·        We are in a scam culture where people don't know who to trust.

·        There are four types of people investing in coaching: immature, insecure, ignorant and those who invest to learn.

·        Ignorance is not an insult; it just means not knowing.

·        Every program has a different promise

·        Goal of the program is to take someone from bad debt to paid off debt and good credit

·        Create a course, build the funnel, write emails, build membership site and help launch

·        People need to research what they are investing in

·        People should want to build something that is beyond their brand

[14:28 - 35:09] Ask the Right Questions Before Investing in a Coaching Program: Information, Strategy, System, and Accountability

·        The best marketers are usually not the ones who are actually doing the thing.

·        Look at their structure, team and designs when looking for a mentorship.

·        Invest in things you have time to do.

·        Understand the psychology of buying when it comes to coaching programs.

·        Four things to look for before investing:

o  Need information,

o  Need strategy,

o  Need results, and

o  Need a coach.

·        When looking for a coach, look for someone who speaks to your success and can build a system to maintain it.

·        Focus on teaching people how to get from M to Z, rather than A to Z.

·        Different levels of coaching are needed for different needs - information, strategy, system and accountability.

·        Before investing in a program, ask questions about the strategy, system and accountability offered.

·        Look for programs that offer personalized attention and not just quick answers.

·        Programs should be structured to pick people up from zero knowledge and drop them off with information to get started

·        Pickup and drop off locations should be tailored for the audience so they are not speaking above or below them

·        Programs should be structured like a video game, where people compete against themselves

·        The program should include an online portal with weekly coaching support and accountability

[35:10 - 01:03:55] Uncovering the Systems of Accountability: Create, Launch, Sell Mastermind Promises Results - If You Do the Work!

·        Promise to create online income coaching and mentorship program

·        Infrastructure in place to ensure clients have success

·        Systems of accountability to avoid scams

·        Contracts with check boxes for each promise made

·        Invested in people, experience and room for an event

·        Leadership team must be marketed to and have buy in

·        Artificial Intelligence (AI) is exposing coaches who only have cognitive awareness

·        You can teach what you know, but you can only produce what you are.

·        Invest in something you have time to do or hire someone that you can fire.

·        Talent alone won't take you to the next level, rely on systems and processes.

·        Stop playing away games where people are secretly there to watch your talent.

·        Create an inner scoreboard where money is not the main focus, but peace and alignment are."

Quotes:

"Ignorance is not an insult. It just means to not know."

"Coaching is a skill. Speaking is a skill. Coaching is a skill. So, people think that they can be an entrepreneur and be successful in this area and they don't realize in order to teach someone how to do it. You need to pay to learn that skill."

"The best marketers are usually not the ones who are actually doing the thing anyway."

"It's me versus me. It's the version that they are right now versus the version of what they want to become. So, you structure your program to almost create this gamification where a person competes against themselves."

"Stop playing away games this year. What I mean by that is I recently had a chance to, in Miami, go watch LeBron James play, and it was a sold-out crowd where everybody there was there to watch LeBron, but they wanted the Heat to win. Stop playing away games where people are secretly there to."

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👥 Guests:

Marvin Mitchell https://instagram.com/marvinmitchellofficial?igshid=MzRlODBiNWFlZA==

Storm Leroy

https://instagram.com/iamstormleroy?igshid=MzRlODBiNWFlZA==

Ash Cash

https://instagram.com/iamashcash?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/marcusyrosier/

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