There are many ways to administer the Patient Activation Measure(TM) (PAM) and many socioeconomic factors that influence its outcomes, explains Dr. Judith Hibbard, developer of the PAM and professor of health policy at the University of Oregon. Dr. Hibbard identifies the PAM scores that signal a behavior change and the value of adding patient activation assessment to a health improvement initiative. Dr. Hibbard, along with Diane Bellard, director of disease management and wellness services for American Health Holding, shared the research behind the development of the PAM, its potential for improving a patient's healthcare self-efficacy and examples of its use in a DM setting during the June 18, 2009 webinar, Patient Activation Measure(TM): Assessing the Engaged Healthcare Consumer for Self-Efficacy.