Summary

In this episode of "Beyond the Brief", Jake Dold, CMO at Apex Dental Partners, shares his journey from early marketing experiences to leading a major dental support organization. He discusses local marketing strategies, technology innovations, patient engagement, and the future of dentistry with AI.

Keywords

Dental Marketing, DSO, Local Business, Healthcare Technology, Patient Experience, AI in Dentistry, Beyond the Brief

Key topics

Local marketing challenges in dentistry

Technology and AI innovations in dental practices

Strategies for patient retention and practice growth

Sound bites

"Patient communication is key to retention."

"Community programs build goodwill and trust."

"Diving is like exploring another world."

Chapters

00:00 Introduction and Jake’s Career Journey

01:50 Challenges of Local Dental Marketing

03:21 Insights from Southwest Airlines Internship

04:54 Educational Background and Language Skills

06:44 Overview of Apex Dental Partners

08:43 Supporting Private Practice Autonomy

10:43 Market Segments and Practice Acquisition

13:52 Marketing Strategies for Dental Practices

18:41 Technology Infrastructure and AI in Dentistry

25:52 Patient Communication and Practice Management

29:38 Patient Retention and Practice Transition

33:38 Community Engagement and School Initiatives

36:38 Future Trends: AI and Practice Management

42:31 Closing Remarks and Personal Interests

Resources

Apex Dental Partners - https://apexdentalpartners.com

Model B - https://modelb.com/

Guest link - https://linkedin.com/in/jakedold