Patient recruitment for clinical trials is challenging work. The advent of a fractured media market in the 1980's and 1990's complicated an already complicated process. With the arrival of social media channels the choices to do media buying is split and there is not enough budget. Clinical Trials are something that the general public does not know very much about so it was a great opportunity to get a peek inside the process.

Listen to the whole episode or drop in at some of the major discussion topics.

How does clinical trial recruitment work? 3:50

How do you market a study to potential  participants? 7:05

Is there a place patients can go to to identify their condition/illness?  11:00

Technology limitations in clinical trials 15:00

Pharma's exodus from Facebook 17:30

Data privacy & HIPAA 18:30

Recommendations for healthcare not in social media 21:45

Contacts:

Scott Vaughan on LinkedIn

Merge LLC on LinkedIn and website

Social Media Tip from April Culver of Johnston Health on LinkedIn and website