Patricia Buffa is the Director of Digital Strategy at the Fine Arts Museums of San Francisco. Buffa is kickstarting digital transformation at her institution with a people-first approach - whether they’re colleagues or visitors. It’s “about workshopping and listening and understanding what people are trying to do so [while] technology is a tool, it needs to be really seamless for people to actually want to embrace it and use it.”

Listen to our conversation, plus, commentary by Catherine Devine, Global Business Strategy Leader for Libraries and Museums at the end of the episode.

Link to full transcript: https://bit.ly/3oK8uLe