In this episode, Stuart Comstock-Gay speaks with the founder of Hook PR & Marketing Patricia Rivera about communication bias, Hispanic entrepreneurs, the Arsht-Cannon Fund, and finding your "why."

Patricia Rivera is the founder of Hook PR & Marketing, where she leads a team of multicultural communicators to develop campaigns that honor the depth and diversity of humankind and support organizations focused on social good. She began her career as a storyteller and print journalist, working at The New York Times, The News Journal and The Dallas Morning News. Her awards include 2018 Entrepreneurial Woman of the Year Award from New Castle County Chamber of Commerce; 2019 Delaware Minority-Owned Business of the Year by the U.S. Small Business Administration; and 2020 Delaware Today Women in Business honoree.