Marketing is entering the Machine Age.

In this episode of The Untanglers, Patricia Picanyol Mercadel, Director of Digital Experience & MarTech, explores how AI is reshaping visibility, content strategy, and brand experience. From the shift from SEO to Generative Engine Optimization (GEO) to the rise of AI agents and hyper-personalization, we discuss what happens when AI becomes the interface between brands and people. A focused conversation on designing marketing systems that are visible, trusted, and relevant in the age of intelligent machines.